Search Engine Optimization Details
There are several methods and opinions on effective SEO practices. Optimization techniques can vary depending on site purpose, content, and targeted search engines. SEO can be a challenging and rather lengthy process. The more research you put into the practice, the greater return you're going to see in your rankings.

Nevertheless, certain aspects of the optimization procedure should never be neglected.
Site Optimization Elements
The SEO procedure includes the following elements:

  • Title Tag Creation — The title tag, located inside the head tag, is the most important element in the on-page optimization process. Many search engines pay particular attention to keywords in the title tag. As well, search engines always display the title tag's contents in their search results.
  • Meta Tags — Invisible to end users, meta tags contain keywords, description, directions, and restrictions for visiting spiders. Some search engines incorporate title, keywords and description data into their ranking algorithms. Meta tags do not affect how the page displays. For more information, see Adding Search Engine Visibility Tags To Your Website. Meta Tag Description — The description meta tag defines site information a search engine displays when it lists the site. The description meta tag should concisely explain the nature and contents of the site while using keywords. Meta Tag Keywords — The keywords meta tag lists the search keywords for a site. The keywords entered here should reflect any words or phrases Internet users might use to search for the site. Though many search engines have ceased to incorporate this tag into their ranking procedures, it's still a good idea to add this tag to keep track of the keywords you used on the page. For more information, see What are keywords and why do I need them?
  • Page Content — The page text (the displayed text on the page) should be inviting, comprehensive, and — within reasonable limits — contain as many of the site's keywords as possible. For more information, see Search Engine Optimization (SEO) Don'ts.
  • Link Building — Some search engines, including Google®, pay particular attention to the quality of back links (i.e., external links that point to a site) when determining the importance and ranking of that site. Search Engine Visibility provides guides to help you optimize your site by applying various rules while analyzing your site's content. The rules are based on what search engines see when they crawl your site for inclusion.

Tools, such as the Search Engine Visibility Top 10 SEO Checklist report, show you how your site performs against the ten most common search engine optimization pitfalls. For more information, see About the Top 10 SEO Checklist Report.